Every interaction, every contact with our products should be a pleasant experience
Selected Projects
Nokia - Ovi Share

I worked on the visual design and interaction design of this mobile and web based media sharing application creating wireframes and paper prototypes for usability testing. View the site.
"Oh my God - It's smarter than me!"
I drove the user experience for FindIt! through the entire design cycle. Introducing ethnographic research to the process led to valuable insights about user behavior. In the final usability testing the resulting design faired better then any existing local search product including Google Maps, Ask City, and Microsoft Live Maps, prompting the delighted remark by one of the test users: "Oh my God, it is smarter than me."
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New Product Development
I led the concepting and the interaction design for this customizable homepage and laid the foundation for a successful launch of this new product.
My Role:
product strategy, design strategy, provisional personas, interaction design, design leadership
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The Million Dollar Redesign
My redesign of this Yellow Pages site increased customer satisfaction from 56% to 80% and reduced search engine marketing costs by more than $1 million in the year after the release.
My Role:
Interaction design, visual design, usability planning, behavior specification and visual style guide, vendor management.
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Microsoft Real Time Collaboration
I developed a visual identity for the Microsoft Real Time Collaboration Suite of products. My work involed visual design research and creation of a visual system of graphical elements that can be combined in hundreds of ways to create graphics that are consistent with the brand.
My Role:
Design research, visual identity, brand guidelines.
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Barbara Page Interiors
I designed the site for this high end interior designer in the San Francisco Bay area. The client wanted a clean, modern look that would showcase her work and at the same time have an edge to it.
My Role:
Concept, information architecture, interaction design, visual design, flash, action scripting.
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Microsoft Windows Media
With the release of Windows Media Player 10, the Windows Media web site received a complete redesign. After familiarizing myself with the brand elements and the much improved look of the new player interface, I translated these elements into a fresh new look and feel for the site.
My Role:
Information architecture, visual design, graphic design, development support.
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Mintymagazine
This local magazine with club listings and music reviews needed a new website that could easily be updated. I redesigned the site to better dsplay the content and built a database driven back-end to support dynamic updates.
My Role:
Interaction design, visual design, front- and back-end development (HTML, CSS, PHP, SQL).
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Citizens of Brasilia
This site is based on a map of the City Brasilia, Capital of Brazil. Surely among the most ambitious architectural undertakings and city planning projects in the history of mankind, this city for 500.000 inhabitants…
My Role:
Concept, research, information architecture, interaction design, visual design, flash, action scripting
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Moonfighter
After the initial drawings, I laid out the graphics for this game in Freehand and imported them into Flash. To create the sounds I used my own voice and applied a number of effects in Wavelab.
My Role:
Concept, game design, interaction design, visual design, sound effects, flash design, action scripting
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